About Me:
I’m a former journalist with experience in UX research and design, social science and marketing.
I’m solutions-oriented, insatiably curious, and I love to continuously learn and build on what I know.
UX skills include: needfinding, qualitative and quantitative research, remote and in-person usability testing, personas, ethnography, participant-observation, diary studies, surveys, screeners,
card sorts, tree testing, information architecture, sitemaps, storyboards, wireframes, rapid prototyping, hallway testing, on-the-fly problem-solving
Journalism and marketing skills include: writing, editing, proofreading, layout, typography, hierarchy, graphic design, legal/regulatory review
Sample of an in-person card sort and participatory design exercise I conducted for a new DIRECTV streaming product. I also explored user-generated designs and expectations around content organization.
Hardware research and testing for new remote control for DIRECTV. This was a team and cross-departmental effort.
NFL Sunday Ticket research overview for DIRECTV mobile and TV product. This was a team and cross-departmental effort.
Overview of in-person usability testing for DIRECTV NOW mobile and set-top streaming products. Although test sessions were usually a one- to two-person effort, we worked with multiple departments to gather information, requirements, goals, and assets prior to testing.
Sample of information architecture exercise I conducted for content organization - DIRECTV Experience Design Studio
Sample of information architecture result visualization - DIRECTV
Sample of information architecture result dendogram - DIRECTV
Sample of methodology summary for a usability research study I conducted for the DIRECTV Digital Marketing Group.
Sample report of usability pain points, opportunities, and recommendation(s) - DIRECTV Digital Marketing Group
In-person testing and focus group overview for DIRECTV Digital Marketing (New York City). I led this study, and worked remotely and in-person with the NYC offices.
Snippet of quantitative analysis of results between two medical/prescription apps. This was a group project.
Example of organization of Likert scale and other data for an employment app prototype. This was a group project.
Sample of an in-home participant-observation study for NFL Sunday Ticket. This is a still from the video recording of the session. Another researcher and I worked as a team on this study and presentation.
Sample of an in-home participant-observation study for NFL Sunday Ticket. This is a sample from the results presentation deck. Another researcher and I worked as a team on this study and presentation.
Sample of an in-home participant-observation study for NFL Sunday Ticket. This is a slide from the findings deck, with “How Might We…” highlights for opportunities and pain points. Another researcher and I worked as a team on this study and presentation.
Print writing/design sample - For this and the following news samples, I wrote all display type and created the layouts using Adobe Creative Suite (InDesign, Photoshop, InCopy).
Print writing/design sample - The Houston Chronicle was the 6th largest print publication in America at the time.
Print writing/design sample - I learned how to successfully manage multiple projects on tight deadlines from my time in print and online news.